Copywriting
SevenDesign
This research-driven project offers analysis of Visa’s direct competition in the bank-to-bank cross-border business transactions sector. My comprehensive analysis and presentation clinched the deal.
Lolli & Pops
As Lead Copywriter and Web Content Editor, I was pivotal during the company’s rebranding. In addition to writing and refining their corporate communications, I created hundreds of product names and descriptions that reflected the brand identity.
Maple Tapped Bourbon Caramel Corn
Bourbon with a chocolate chaser? Pop a shot of sweet & crunchy caramel corn drizzled with a tipsy swizzle of maple bourbon-flavored dark chocolate.
PB & Jelly
No need to be jelly – we’ve got your jam! Indulge in this casual concoction of PB with Strawberry J in the center & a tangy twist of strawberry up top.
Macarons
A sweet & subtle cookie with a bold & beautiful taste. Our almond & meringue-based beauties brighten up dessert for one or parties for all.
Amore for S’mores
Ready to fall in love? Cozy up with toasty marshmallow & chocolate filling inside a shell kissed by gluten-free graham.
Make Lemonade
When life gives us lemons, we make macarons. Tart & tangy lemon cream inside a classic shell is a glass half full of optimism & an abundance of delight.
Psst! It’s Pistachio
Want in on a delicious secret? Then we’ll speak-easy about this cloud of pistachio ganache tucked inside a sweet pistachio shell. Password: delectable.
Z Gallerie
As sole Copywriter and Content Editor during Z Gallerie’s rebranding, I developed a narrative-strong voice that reflected the company’s glam-forward home décor.
Halo Charger
Add a sprinkle of sparkle to your dinner parties with our Halo Charger. This ethereal design comes in a glowing array of colors, from amethyst to silver to celebratory champagne. Fun and fresh, Halo will add a supernova of style to your next soirée.
Nave Rug
This classic design pays homage to 16th century Kashani textile art, featuring a central diamond-shaped medallion surrounded by a floral motif. Characteristic of its soft chenille weave, you’ll enjoy subtle iridescence as its fibers catch the light.
Jaxxon Pool Table
We tapped one of the top game room furniture makers to create this posh pool table with easy table tennis conversion for tournament-quality play. Sleek and unique, you’ll never be behind the eight-ball when it comes to hosting (or hustling) your friends.
Carson Jewelry Box
We foresee a sparkling future! Carson’s mirrored design opens to three velvety compartments that keep your treasures safe. Topped with a gaze-worthy crystal hemisphere, this gem of a jewelry box is poised to proclaim your fortunes to come.
Ella Wall Clock
Conceptual and multidimensional, our Ella Wall Clock offers an insiders’ peek into the workings of time. Ella’s mechanical design goes hand-in-hand with your artistic eye, with visible wheels and gears that will inspire you to seize the day!